Madhu Lunawat-led The Wealth Company Mutual Fund becomes India’s first AMC to launch NFO on ONDC

The Wealth Company Mutual Fund, part of the Pantomath Group, today achieved a landmark milestone by becoming the first asset management company (AMC) to launch a New Fund Offer (NFO) on the Open Network for Digital Commerce (ONDC) in collaboration with Cybrilla Technologies.

This initiative will allow investors across Bharat—particularly in Tier 2 and Tier 3 cities—to access The Wealth Company Mutual Fund NFOs seamlessly via ONDC’s open digital infrastructure, the fund house said in a press release.

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The initiative underscores the company’s commitment to democratizing wealth creation and promoting financial inclusion in underserved markets.

Starting September 24, The Wealth Company Mutual Fund will leverage the ONDC Network to launch its NFOs, simplifying mutual fund distribution and expanding accessibility to a broader investor base.

“Our integration with the ONDC Network marks a breakthrough. As the first AMC to launch NFOs on ONDC, we are making mutual fund investments, especially NFOs, more accessible for investors across India, particularly in Tier 2 and Tier 3 cities. This partnership reinforces our commitment to democratizing wealth creation and expanding financial inclusion nationwide,” said Madhu Lunawat, Founder, MD & CEO, The Wealth Company Mutual Fund.

“It’s encouraging to see The Wealth Company Mutual Fund launch its NFO through the ONDC Network. By enabling discovery and access through new distribution channels, ONDC is broadening investor engagement and bringing investment opportunities to previously underserved markets. This demonstrates the network’s potential to support more inclusive and accessible financial ecosystems,” said Vibhor Jain, Acting CEO and COO at ONDC.

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In August 2025 alone, ONDC processed over 2,800 mutual fund transactions worth Rs 1.1 crore, with more than 15 distributors active on the network. This growth highlights the strong appetite for investment opportunities in underserved markets and underscores the vast potential of expanding access to financial products nationwide.