JioBlackRock Investment Advisers launches personalised investment advice platform

Jio BlackRock Investment Advisers, the 50:50 joint venture between Jio Financial Services and BlackRock, on Tuesday announced the launch of JioBlackRock Personalised Investment Advice, a digital advisory platform targeted at retail investors.

The platform is designed to provide customised investment guidance using BlackRock’s Aladdin® technology, combined with Jio Financial Services’ digital distribution network. The company said the service aims to offer structured, data-driven advice that is tailored to individual financial goals and risk profiles, while keeping costs accessible for a wider investor base.

India’s household savings remain largely parked in physical and low-yield assets such as fixed deposits, real estate and gold, despite rising retail participation in capital markets, according to a press release from JioBlackRock Investment Advisers.


The firm said that while digital brokerage platforms have expanded access to investing, many retail investors continue to face challenges including commission-led product recommendations and the complexity of self-directed investing tools. Personalised investment advice has historically been limited to wealthier clients due to high minimum investment requirements and cost-intensive delivery models.

JioBlackRock Investment Advisers, a joint venture between Jio Financial Services and BlackRock, said its newly launched digital advisory platform aims to address this gap by offering personalised investment guidance at lower entry thresholds. The service provides customised investment plans based on investors’ goals and risk profiles, with portfolios monitored using BlackRock’s Aladdin® technology.

Investors can start with a minimum investment of ₹10,000, the company said. Advisory fees are set at ₹350 per year, or 0.35% annually for assets under advisory above ₹1 lakh, with an introductory three-month free period.

Isha M Ambani, non-executive director at Jio Financial Services, said the initiative seeks to improve household investment outcomes. BlackRock COO Rob Goldstein said the platform combines institutional-grade risk analytics with digital delivery to broaden access to personalised advice.

The service is available via the JioFinance and MyJio mobile applications, the company said.