DLF, Prudential launch asset management company

US-based Prudential Financial Inc (PFI) on Tuesday announced an asset management joint venture with real estate giant DLF Ltd, with which it already shares a life insurance partnership.

NEW DELHI: US-based Prudential Financial Inc (PFI) on Tuesday announced an asset management joint venture with real estate giant DLF Ltd, with which it already shares a life insurance partnership.

DLF Pramerica Asset Managers Pvt Ltd, which marks the entry of the world's 14th largest asset manager into India, will offer a wide choice of mutual funds and investment products to Indian consumers starting next fiscal.

DLF, the country's most valued realty firm, will be a minority partner in the venture with 39 per cent stake, but would lend its brand that is almost a household name in the country. PFI, which is unrelated to Prudential Plc of UK, will control the JV with 61 per cent stake.
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