Canara Robeco AMC enters Asia and India Book of Records for largest mutual fund investor awareness campaign

Canara Robeco Asset Management Company, India's second-oldest mutual fund, has received recognition from the Asia Book of Records and India Book of Records for conducting the largest Mutual Fund Investor Awareness Campaign, titled 'Investor Education on Wheels', through its Nivesh Bus Yatra, according to a press release by the fund house.

The release further said that the campaign, titled "Investor Education on Wheels - Nivesh Bus Yatra," was conducted from April 1, 2025, to March 31, 2026, covering 12 states and more than 28,000 km.

Also Read | NFO Insight: Motilal Oswal Nifty REITs & Realty Index Fund opens for subscription. Is now the right time to invest in realty?


The fund house said that through on-ground investor awareness sessions, the initiative reached over 26,000 investors across the country.

The Asia Book of Records and India Book of Records confirmed the record on August 24, 2026, and the honour was formally presented to Canara Robeco Mutual Fund in September.

A specially fabricated bus served as a mobile classroom as part of the campaign. The bus conducted 12 to 14 sessions every day, covering key mutual fund concepts including Systematic Investment Plans (SIP), Systematic Transfer Plans (STP) and Systematic Withdrawal Plans (SWP).

Through these sessions, the initiative focused on taking financial education to communities and making information on mutual fund investing more accessible.

Also Read | Gold rises despite Fed rate hike as real-yield link weakens, central-bank buying accelerates: Monarch PMS S

The campaign aimed to provide investors with practical knowledge about mutual fund investing and support greater access to financial education across India. By taking investor awareness sessions directly to communities, the Nivesh Bus Yatra enabled participants to learn about key mutual fund concepts through on-ground engagement.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)

If you have any mutual fund queries, message ET Mutual Funds on Facebook/Twitter. We will get them answered by our panel of experts. Do share your questions at ETMFqueries@timesinternet.in along with your age, risk profile, and Twitter handle.