Birla Sun Life MF launches iSIP

MUMBAI: Birla Sun Life Mutual fund (BSLMF) on Tuesday launched iSIP or internet based systematic investment plan, a mode of transaction facility that will enable investors to start their SIP investments online.

iSIP will provide faster paper less management of SIPs. Investors can make purchases, renew their SIP and also have the option to cancel it online. The service is currently available through Citi, ING and Axis banks. Going forward more banks would be added by BSLMF.

���There has been increased interest among investors to invest through the systematic investment route. We have witnessed a 250% jump in the total number of SIPs registered with Birla Sun Life Mutual Fund in the previous financial year. This year, we want to reach out to even more SIP investors,��� said Anil Kumar, CEO, Birla Sun Life Mutual Fund said.

���We now offer our investors the facility to track their investments through internet based Online Portfolio Management services, through interactive voice response system on toll free number and through mobile investment manager. All these services are secure, user friendly and more importantly available 24X 7,��� added Kumar.