Axis Mutual Fund launches industry-first micro-investment™ feature for new investors

Axis Mutual Fund has launched an industry-first micro-investment feature enabling first-time investors to start investing in mutual funds with a small amount. The feature will allow investors to start investing at Rs 100 per scheme and help them gain practical insights into risk, expected returns and diversification, making financial literacy a hands-on experience.

This feature will be available at a monthly frequency, exclusively for SIP investments, and will apply only to eligible schemes, according to a press release by the fund house.

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First-time investors can initiate this feature through the Axis Mutual Fund website in just three clicks. Investors can explore multiple schemes, diversify their portfolio and begin learning the fundamentals of investing.

According to Axis Mutual Fund, this feature is built on three pillars — Accessible, Educational and Empowering.

Accessible means starting with small amounts, eliminating the fear of large losses. Educational, as investors can learn by doing — understanding diversification, risk and market behaviour. And Empowering, as this helps in building confidence gradually and scaling up when ready.

The fund house further said that Micro-Investment™ changes that narrative by allowing investors to start small — just Rs 100 per scheme — and learn by doing. With Rs 1,000, investors can diversify across 10 different schemes, track performance and understand how markets work without the fear of losing big.

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“Axis Mutual Fund believes investing should be accessible and educational. With ₹100 per scheme, we’re giving every Indian the power to start their financial journey without fear. Micro-Investment™ is not just about small amounts — it’s about consistency, discipline and big learning where you start small and aim to achieve big – the foundation for long-term wealth creation. With Micro-Investment™, Axis Mutual Fund reinforces its position as a pioneer in simplifying and educating India’s investing community,” said B Gopkumar, MD & CEO, Axis AMC.