Mutual Funds preferred investment option: Nielsen
Mutual Funds are increasingly gaining popularity among the Indian investors and have become the much sought after investment option, a latest Nielsen survey says.
By PTI |
New Delhi: Mutual Funds are increasingly gaining popularity among the Indian investors and have become the much sought after investment option, a latest Nielsen survey says.
According to a survey conducted by global media and information company Nielsen, as much as 90 per cent of investors parked their funds in mutual funds last year, raising the share of MF investments in the overall portfolios to 40 per cent from 34 per cent previously.
Interestingly, the profile of investors in mutual funds has been falling into a younger category with males in their mid-30s investing more in them, compared to those in their 40s, the 'Nielsen Mutual Fund Brand Health Monitor 4' survey stated.
"The marketing efforts of Mutual Fund AMCs (Asset Management Companies), coupled with the media coverage the sector has enjoyed, have contributed to their increasing popularity as an investment option," The Nielsen Company Associate Director Customized Research Kalyan Karmakar said.
The high returns and ease of operating in the equity market take precedence over tax benefits as the key reasons for investing in a mutual fund. Even with the drop in Sensex, equity funds at 53 per cent have the highest share of future mutual fund investments, the survey revealed.
"We are now seeing a change in mindset, where investors previously regarded Mutual Funds as a tax saving option but are now buying them in the hope of greater financial return as a result of the whopping rise in Sensex bringing greater profit to many investors last year," Karmarkar added.
According to a survey conducted by global media and information company Nielsen, as much as 90 per cent of investors parked their funds in mutual funds last year, raising the share of MF investments in the overall portfolios to 40 per cent from 34 per cent previously.
Interestingly, the profile of investors in mutual funds has been falling into a younger category with males in their mid-30s investing more in them, compared to those in their 40s, the 'Nielsen Mutual Fund Brand Health Monitor 4' survey stated.
"The marketing efforts of Mutual Fund AMCs (Asset Management Companies), coupled with the media coverage the sector has enjoyed, have contributed to their increasing popularity as an investment option," The Nielsen Company Associate Director Customized Research Kalyan Karmakar said.
The high returns and ease of operating in the equity market take precedence over tax benefits as the key reasons for investing in a mutual fund. Even with the drop in Sensex, equity funds at 53 per cent have the highest share of future mutual fund investments, the survey revealed.
"We are now seeing a change in mindset, where investors previously regarded Mutual Funds as a tax saving option but are now buying them in the hope of greater financial return as a result of the whopping rise in Sensex bringing greater profit to many investors last year," Karmarkar added.
Download
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
The Economic Times Business News App for the Latest News in Business, Sensex, Stock Market Updates & More.
Download
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
The Economic Times News App for Quarterly Results, Latest News in ITR, Business, Share Market, Live Sensex News & More.
ADVERTISEMENT
