Quote of the day by Howard Marks: "Memory – and the resulting prudence – always comes out the loser when pitted against greed"

“Memory – and the resulting prudence – always comes out the loser when pitted against greed.” — Howard Marks

When greed takes over

Investor psychology often plays a decisive role in financial markets, particularly when rising asset prices create a sense of optimism and the fear of missing out begins to take hold.


Howard Marks, co-founder and co-chairman of Oaktree Capital Management, highlights this tension through his observation that memory and prudence can struggle to compete with greed. His quote points to a recurring pattern in investing: even when investors have experienced previous market downturns, the desire for higher returns can gradually overshadow those lessons.

Read more: Quote of the day by Hetty Green: "I buy when things are low and no one wants them. I keep them until they go up and people are crazy to get them."

Lessons from past market cycles

Market history is filled with periods when strong gains encouraged investors to take on greater risks. As prices rise, past losses can begin to appear distant, while recent returns create confidence that the trend will continue. This can make investors less cautious about valuations, leverage and the possibility of a reversal.

Marks' observation also underscores the importance of remembering past cycles. Market downturns can provide valuable lessons about risk, excessive optimism and the consequences of ignoring valuations. However, when markets remain buoyant for an extended period, those lessons can fade from investors' decision-making.

Why prudence matters

Prudence is not necessarily about avoiding markets or refusing to take risks. Instead, it involves recognising that every investment carries uncertainty and that attractive returns often come with corresponding risks.

Maintaining discipline can become particularly difficult when others appear to be making easy money. Rising markets can create pressure to participate, even when valuations or underlying fundamentals warrant caution.

The psychology behind investment decisions

The quote also serves as a reminder that investment decisions are not driven solely by facts and analysis. Emotions such as greed, fear and the desire to participate in a rally can influence behaviour just as strongly.

For investors, remembering previous cycles and maintaining awareness of risk can help provide perspective when optimism becomes excessive.

A reminder for investors

In essence, Marks' message is about the struggle between experience and emotion. The lessons of the past may encourage caution, but the prospect of greater gains can make those lessons surprisingly easy to forget.

His observation serves as a reminder that disciplined investing requires not only recognising opportunities but also remembering the risks that can accompany them.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of The Economic Times)