US stocks today: Paine Schwartz-backed Suja Life's shares fall 14% in Nasdaq debut

Paine Schwartz-backed Suja Life's shares fell 14.3% in their Nasdaq debut on Thursday, giving the organic juice maker a valuation of $695.3 million.

The company's stock opened at $18, compared with its $21 offer price. It had sold 8.9 million shares in ‌its initial public ⁠offering ⁠at the lower end of its marketed range of $21 to $24 apiece, raising $186.7 million.

The IPO market has opened up after a brief quiet period in March but investors remain selective about how they allocate capital.


The Oceanside, California-based company offers cold-pressed juices, wellness shots, and functional sodas. It owns a portfolio of brands ⁠including Suja ‌Organic, Vive Organic and Slice Soda, which are made with organic, non-GMO and plant-based ingredients.

Health-conscious consumers are increasingly ⁠trading sugary drinks for better-for-you alternatives, creating a more favorable backdrop for brands positioned around wellness.

Last year, PepsiCo inked an agreement to buy prebiotic soda brand Poppi for $1.95 billion, underscoring the big players' involvement in the healthy drinks space.

The debut marks the second IPO in the organic and health-focused consumer space this year, after children's food brand Once ‌Upon a Farm went public in February.

Consumer IPOs in general have shown signs of revival after a sluggish 2025 following U.S. ⁠President Donald Trump's sweeping tariffs that dampened activity last year.

Back in 2015, Suja Life sold minority stakes to Goldman Sachs merchant banking division and to Coca-Cola, which included an option to buy Suja after three years.

In 2021, private equity firm Paine Schwartz Partners - which is focused on sustainable food chain investing - acquired Suja Life from Goldman Sachs Asset Management and co-investors.