Concentrate on frontline liquor companies: Gaurang Shah, Geojit BNP Paribas Financial Services

Gaurang Shah, AVP, Geojit BNP Paribas Financial Services, in a chat with ET Now talks about liquor space.

What’s your reading on liquor companies?

One needs to be very stock specific and I would concentrate only on the frontline boys given the fact that they have got deeper penetration into the distribution network, product profile in all categories be it the light liquors to heavy consumption drinks. So I would really trade it from a short-term point of view. The consumption of liquor is virtually at a record high. Whether the markets are at a good high or in a subdued mood or a range bound mood, you are going to have the consumption and not to forget you have the festive season also following up which will again increase the consumption. So I would possibly concentrate in frontline boys rather than look at small or mid cap.