Buy Zee Entertainment Enterprises, target Rs 560: Deutsche Bank Research

Deutsche Bank Research has a buy call on Zee Entertainment Enterprises Ltd. with a target price of Rs 560. The current market price of Zee Entertainment Enterprises Ltd. is Rs 487.9. Time period given by analyst is year, when Zee Entertainment Enterprises Ltd. price can reach defined target. Strong Q1FY17 was driven by higher ad rev and other sales and services. A 19 per cent ad revenue growth recorded in the quarter was ahead of 13 per cent market growth. The subscription revenue has a tailwind with respect to Phase III digitization