Brand value in Deccan Chronicle still intact: mbareesh Baliga, Way2Wealth Brokers

In a chat with ET Now, Ambareesh Baliga, COO, Way2Wealth Brokers Pvt Ltd, shares his views on Deccan Chronicle.

ET Now: What is your call on Deccan Chronicle, you think there could be a company coming in and buying the assets of Deccan Chronicle at lower prices and may be that could salvage the situation?

Ambareesh Baliga: That is very much a possibility. Then we must remember that the promoter should be willing to sell because they hold close to 75% of the company. This is actually a story of cash rich company, coming to this state because of unrelated expansion which they should not have taken, especially the cricket team and the corporate jets etc. That is what has killed this great brand. But then, I still feel that it is possible that white knight could come for the brand value, which is there.