Trent shares hit 10% upper circuit after Q2 revenue rises 23% YoY to Rs 5,788 crore. Should you buy, sell or hold?

Shares of Tata Group’s retail arm Trent rallied as much as 10% to hit an upper circut of Rs 2,832 on the BSE on Tuesday after the company reported a 23% year-on-year (YoY) rise in standalone revenue from operations to Rs 5,788 crore for the quarter ended September 30, 2026, from Rs 4,724 crore a year earlier, according to its exchange filing.

For the first half of FY27, revenue increased 21% YoY to Rs 11,454 crore, compared with Rs 9,505 crore in the corresponding period a year earlier. Revenue from merchandise sales, excluding other operating income, also grew 23% year-on-year in Q2FY27 and 21% during H1FY27.

Trent opened its 1,000th Zudio store during the quarter, marking a milestone for the fashion and lifestyle retailer. As of September 30, 2026, the company had 1,342 stores across Westside, Zudio and other lifestyle brands.


During Q2FY27, Trent added 10 Westside stores and 17 Zudio stores on a net basis. In H1FY27, the company added 11 Westside stores and 36 Zudio stores on a net basis.

Buy, sell or hold Trent?

Last week, global brokerage firm BofA Securities initiated coverage on Tata Group's Trent with a Buy rating and a price target of Rs 3,075 per share (19.5% upside), citing the company's differentiated retail platform, strong growth prospects and integrated technology and supply-chain capabilities.

BofA analysts said the company has built a differentiated retail platform spanning apparel, fashion, beauty, food and grocery, and emerging consumer lifestyle concepts. "Trent has built a differentiated portfolio across apparel, fashion, beauty, food & grocery, and emerging consumer lifestyle concepts," the analysts said.

The brokerage highlighted Zudio and Westside as the key fashion businesses, while Star is Trent's private-label-focused general retailing format. Other formats, including Samoh and Burnt Toast, are relatively new, according to the report.

BofA Securities said Trent's key differentiation comes from its direct-to-consumer model and end-to-end control over brands, products, sourcing, pricing, inventory and stores, supported by an integrated technology and supply-chain backbone.

"While consumer-facing propositions remain differentiated across formats, shared backend capabilities can provide substantial operating leverage," the analysts said.

BofA Securities said Trent remains a high-growth retailer operating in India's large and still-unorganised fashion market. The brokerage noted that the company has only around 2% share of India's fashion retail market, leaving room for further share gains and category formalisation.

Trent shares have declined 9.95% year-to-date and are down 19.64% over the past year, according to NSE data.

Disclaimer: This article has been written by Veer Sharma, who is not a SEBI-registered Research Analyst or an Investment Adviser. Veer Sharma and his ‘relative(s)’ (as defined under Section 2(77) of the Companies Act, 2013) do not hold any financial interest in the companies mentioned in this article as of the date of publication. The views/recommendations mentioned in this article, wherever applicable, are those of the respective SEBI-registered Research Analyst/brokerage and have been reproduced/reported with due attribution. They should not be construed as the views or recommendations of The Economic Times Digital or the journalist. Readers are advised to consider the original research report and make their investment decisions based on their own assessment. Brokerage disclaimers here.