Sun TV surges 4% on hike in ad rates

MUMBAI: Sun TV Network shares were up over 4 per cent after the company announced an increase in its advertisement rates from February 1. Sun TV Network operates satellite television channels across four languages--Tamil, Telugu, Kannada and Malayalam.

The company will increase the ad rates on the Tamil channel by 10-21 per cent, Telugu Channel Gemini TV by 15 per cent, Kannada Channel Udaya TV by 10-20 per cent, Malayalam Channel Surya TV 3-13 per cent. The hike in advertisement rates is over 30 per cent in two programmes whose TRPs are high.

For other channels like Sun Music, Sun News, Gemini Music, Gemini News, Teja, Udaya Movies, Udaya Varthagalu, Udaya II, Kiran, the increase in advertisement rates range from 10 per cent to 25 per cent. Simultaneously, the slot fees (broadcast fees) received from the content producers has been increased proportionately from February 15.

At 11:42 am, the share was at Rs 436.80 on the BSE, up 4.05 per cent. It touched a high of Rs 441.80 and low of Rs 416 on volume of 1,63,541 shares.