Sri Adhikari Brothers climbs 4% on deal with Pantal Technologies

NEW DELHI: Shares of Sri Adhikari Brothers (SAB) climbed over 4 per cent in Tuesday's trade after the company signed a deal with Pantel Technologies to create a bouquet of 20 television channels.

Pantel is the same firm which recently acquired Reliance COmmunications' DTH arm Reliance BIG TV.

Following the announcement, the stock rose 4.97 per cent to close at the intraday high of Rs 15.85 on BSE.


Together, SAB Group and Pantel will launch channels in multiple Indian languages across genres such as entertainment, kids, infotainment, mythology, movies and music.

The company in a filing to BSE said that FTA channels have shown an upsurge with all the leading broadcasters showing keen interest in the FTA Product offering. Tapping on the immense potential of the rural segment and to provide them good quality family entertainment the collaboration aims to create the bouquet, it said.