SME IPO tracker: Crayons Advertising lists at 38% premium, Vasa Denticity at 65%
Crayons Advertising, India's first major integrated advertising agency, listed on the NSE Emerge platform at a premium of 38% over its IPO price. The share price soared to 45% over issue price and is currently trading at INR 94.5 apiece. The IPO w...

The stock then extended gains to 45% over issue price and was last trading at Rs 94.5 apiece.
Crayons Advertising is India's first major homegrown integrated advertising agency to hit the markets. The IPO had received an overwhelming response from the bidders, led by strong interest from retail investors.
The issue was subscribed 147.61 times, and the retail category had received bids 169 times more than the reserved bit.
The public issue proceeds will be utilised for capital expenditure on infrastructure and cutting-edge technology.
Incorporated in 1986, Crayons Advertising provides a high-end ecosystem and end-to-end ad-tech communication solutions platform for advertising media services consisting of brand strategy, events, digital media, print media, and outdoor (OOH) media services.
Corporate Capital Venture was the lead manager to issue and Skyline Financial Services was the registrar.
Meanwhile, the shares of Vasa Denticity also listed on June 2 at a 65% premium over the issue price. The stock is currently trading 73% higher over offer price at Rs 221.55 apiece on NSE.
The company had set a price band of Rs 121-128 per share for its offering and raised about Rs 54.06 crore at the upper end of the price band.
The IPO of Vasa Denticity was subscribed nearly 68 times at close with robust response from non-institutional buyers, whose category was subscribed 115 times. Retail investors part, on the other hand, was subscribed 58 times.
Vasa Denticity is a dental products e-commerce company, having 10,000+ SKUs, 30 owned brands, and 300 domestic and international brand tie-ups. The company is selling its products through the online portal 'DentalKart.com' and through the mobile application 'Dentalkart'.
Hem Securities was the lead manager, and Mas Service was the registrar of the issue.
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