Senco Gold shares soar 11% on robust Q4 business update as wedding, festive demand boost sales

Senco Gold shares rallied 11% to Rs 320.75 on Monday’s trading session after the company reported a strong business update for the fourth quarter (Q4) and the full fiscal year (FY26), driven by robust demand during the wedding season and strategic expansion initiatives.

The company posted a revenue growth of approximately 46% year-on-year (YoY) in Q4 FY26, largely supported by sustained wedding demand throughout the quarter. This performance contributed to a full-year revenue growth of around 35% YoY, significantly higher than the 21% growth recorded in FY25. Same-store sales growth (SSSG) stood at about 34% during the quarter.

Senco attributed the strong performance to the launch of new jewellery designs, collections, and promotional offers. Seasonal occasions such as Valentine’s Day and International Women’s Day also boosted footfall, particularly in gifting and lightweight jewellery segments.


During Q4, Senco expanded its retail footprint with the addition of seven new showrooms, including franchisee, company-owned, and Sennes format stores. Despite the closure of two outlets, the company achieved a milestone of 201 total showrooms.

The current network comprises 102 company-operated (COCO) stores, 85 franchise stores (including FOFO and FOCO formats), 12 Sennes outlets, and two international stores in Dubai.

Gold prices witnessed significant volatility during the quarter, rising nearly 20% sequentially to peak levels before correcting sharply amid global uncertainties. Prices fluctuated within a wide range, with daily movements of 2–5%.

Senco continued to optimise its product mix by increasing its focus on lightweight and everyday wear jewellery. A key highlight was the strong customer response to its 9k jewellery collection, “Cloud 9,” which aims to enhance affordability amid rising gold prices.

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The company also introduced an AI-powered virtual shopping experience, “Shape of You,” enabling customers to select jewellery based on facial features. Management highlighted the use of data-driven strategies to improve inventory efficiency and customer engagement.

Credit Rating Upgrade

In a positive development, CareEdge upgraded Senco’s credit rating for working capital facilities to CARE A+ (Stable) for long-term and CARE A1 for short-term, marking an improvement over the previous rating assigned by ICRA.

Outlook for Q1 FY27 and Beyond

Looking ahead, Senco expects continued demand momentum driven by upcoming festive and wedding occasions such as Akshaya Tritiya, Poila Boishakh, and Rath Yatra, along with the summer wedding season.

The company plans to accelerate its expansion strategy with a target of opening 20–25 new stores in FY27, with a greater emphasis on franchise-led growth. It is also aiming for a minimum revenue growth of 20–25% while maintaining EBITDA margins in the range of 7.5% to 7.8%.

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Additionally, Senco remains focused on strengthening its “phy-gital” strategy by integrating its online, offline, and B2B channels through technology-led initiatives such as Digi Gold, Magic Mirror, and Sencoverse.

Overall, the strong Q4 performance, coupled with expansion plans and continued innovation, has reinforced investor confidence, driving the sharp uptick in the company’s share price.

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