Nitco aiming at 20 % share in tile market
Nitco Tiles Ltd is hoping to raise its market share in the organised floor tile market to 20 % from the current level of 12% with the launch of Naturoc, a new category of tiles in the market.
By ET Bureau |
KOCHI: Nitco Tiles Ltd is hoping to raise its market share in the organised floor tile market to 20 % from the current level of 12% with the launch of Naturoc, a new category of tiles in the market.
The company vice president-sales and marketing Parvez Amin said the new category of tiles is expected to add Rs 250 crore to its present turnover of Rs 700 crore. The company will launch high-end products in this category soon, Mr Amin said.
The new matt tile with glossy finish will be manufactured entirely in its plant in Maharashtra, which has a capacity of 7500 sq m per day expandable to over 10,000 sq m a day.
To strengthen its marketing network, the company is expanding the number of showrooms from the present 50 to around 125 this year. ``We are looking at 400 showrooms in three years,������ he said.
Besides hoping to garner a 5 % market share in its recently introduced wall tiles, the company is also planning enter sanitary equipment market by June as part of diversification, Mr Amin said.
The company vice president-sales and marketing Parvez Amin said the new category of tiles is expected to add Rs 250 crore to its present turnover of Rs 700 crore. The company will launch high-end products in this category soon, Mr Amin said.
The new matt tile with glossy finish will be manufactured entirely in its plant in Maharashtra, which has a capacity of 7500 sq m per day expandable to over 10,000 sq m a day.
To strengthen its marketing network, the company is expanding the number of showrooms from the present 50 to around 125 this year. ``We are looking at 400 showrooms in three years,������ he said.
Besides hoping to garner a 5 % market share in its recently introduced wall tiles, the company is also planning enter sanitary equipment market by June as part of diversification, Mr Amin said.
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