NDTV surges nearly 10% on striking 5-year deal with Taboola

Shares of NDTV surged nearly 10 per cent in early trade on Friday after the company struck a five year deal with Taboola, the world’s largest content discovery platform.

The five-year deal ties NDTV Convergence exclusively to Taboola and involves a minimum guarantee of more than Rs 300 crores for NDTV Convergence, making it one of the largest deals not just for digital content but for the media space in its entirety.

“Like NDTV, Taboola operates with the user at the centre of its universe which is what makes this such a natural fill,” said Suparna Singh, CEO of the NDTV Group.


“Taboola’s energy and innovation allow us to enlarge our own goals; we share their pride and excitement in learning, redefining, and then recreating all over again. And this deal proves that Brand NDTV remains unchallenged and the go—to for world—class companies.”

The scrip was 9.94 per centup at Rs 39.25 at around 10.58 am while Sensex slipped 1.03 per cent to 36,057. It opened at Rs 39 on the BSE against its previous closing of Rs 35.70.