Marc Loire Fashions shares list at 20% discount to IPO price on BSE

Shares of Marc Loire Fashions listed on the BSE at Rs 80, a 20% discount to the IPO price of Rs 100. The Rs 21 crore IPO, entirely a fresh issue of 21 lakh shares, was subscribed 2.33 times, with strong interest from retail and HNI investors.

Despite the interest, the grey market premium (GMP) was nil just before the stock's market debut, indicating that the listing is expected around the issue price of Rs 100 per share. However, the stock listed lower than the GMP expectations.

The allotments were finalised on July 3, and shares have already been credited to demat accounts.


The company, known for its fashion-forward women’s footwear, operates on a dual-channel model — Direct-to-Consumer through online platforms and B2B sales via retail partnerships.

Marc Loire’s products include ethnic sandals, wedges, athleisure slip-ons, and loafers. These are available both online and offline through Reliance Centro stores and Lulus Group International Mall, among others.

The IPO proceeds will be used to expand its footprint by launching 15 exclusive brand outlets (EBOs), setting up multi-purpose retail racks, and funding working capital and corporate expenses.

On the financial front, Marc Loire reported a revenue of Rs 42.46 crore for FY25, a 5% growth year-on-year, and a profit after tax of Rs 4.71 crore, up 15% from FY24.

While investor response to the offering was moderate, listing day performance will depend on market mood and investor appetite for niche fashion retail plays in the SME segment.

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)