Life insurers thrive on group cover in Oct as retail APE lags
Life insurance firms in India experienced a noteworthy 26% rise in new business premiums year-over-year for October, thanks mainly to robust group insurance growth. On the other hand, retail annualised premium equivalent only saw a modest uptick o...

However, retail annualised premium equivalent (APE) of life insurers rose 5.2% year-on-year to an estimated ₹9,753 crore in October, though sales of individual policies declined 3.7%, pointing to modest growth in the industry's retail business.
Private insurers reported retail APE of ₹6,867 crore, up 5.4% from a year earlier, while Life Insurance Corporation of India (LIC) recorded 4.8% growth to ₹2,886 crore. Retail APE is calculated as 10% of individual single premiums plus individual non-single premium.
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Among listed life insurers, HDFC Life outperformed its peers. LIC reported the retail APE of ₹2,886 crore in October, up 4.8% year-on-year, followed by SBI Life at ₹1,681 crore, down 0.9%, HDFC Life at ₹1,067 crore, up 16%, and ICICI Prudential Life at ₹599 crore, slightly lower than ₹601 crore a year earlier.
The number of individual policies sold by the industry fell to 18.80 lakh in October from 19.52 lakh a year earlier. Private insurers recorded a marginal increase in policy sales, while LIC saw a decline.
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An industry leader said protection products were increasingly contributing to policy growth, although it was too early to conclude whether the recent improvement in unit-linked insurance plan (ULIP) sales marked a sustained revival.
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