Intel Capital invests in Tag Media
Intel Capital, the global investment arm of Intel Corporation, announces an undisclosed investment in Tag Media Network, which operates India's first in-store television network.
By PTI |
MUMBAI: Intel Capital, the global investment arm of Intel Corporation, on Tuesday announced an undisclosed investment in Tag Media Network, which operates India's first in-store television network.
Intel Capital funding will help facilitate Tag Media Networks expansion, secure new staff and strengthen its sales and marketing initiatives, the company said here in a release.
"The Indian in-store television market has grown exponentially in the last year and Tag Media Network has been at the forefront of that expansion," Intel Capital President Arvind Sodhani said.
In an year of its launch, Tag Media Network has established itself as the first and largest retail television network in the country with a reach of over 10 million shoppers across 250 stores. It works with well-known retail companies such as Spencers, Trinethra, Foodworld, and Trumart, company CEO Dan Ginsburg said.
By March 2008, Tag Media Network hopes to expand its operations to reach 30 million footfalls across 750 stores nationwide, he added.
Intel Capital funding will help facilitate Tag Media Networks expansion, secure new staff and strengthen its sales and marketing initiatives, the company said here in a release.
"The Indian in-store television market has grown exponentially in the last year and Tag Media Network has been at the forefront of that expansion," Intel Capital President Arvind Sodhani said.
In an year of its launch, Tag Media Network has established itself as the first and largest retail television network in the country with a reach of over 10 million shoppers across 250 stores. It works with well-known retail companies such as Spencers, Trinethra, Foodworld, and Trumart, company CEO Dan Ginsburg said.
By March 2008, Tag Media Network hopes to expand its operations to reach 30 million footfalls across 750 stores nationwide, he added.
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