Honasa Consumer shares rise 3% as promoter Varun Alagh raises stake via bulk deal

Shares of Honasa Consumer, the parent company of Mamaearth, rose 2.6% to their intraday high of RS 284.05 on the BSE on Tuesday, December 30, after the company’s promoter Varun Alagh increased his stake in the Mamaearth parent through a bulk deal. Alagh acquired nearly 18.52 lakh shares from Fireside Ventures, a Bengaluru-based venture capital firm, pushing his stake up by 57 basis points.

The bulk deal, valued at Rs 50 crore, was executed at Rs 270 per share, representing a 0.6% premium over Friday’s closing price of Rs 268.45 on the National Stock Exchange.

Prior to this transaction, Alagh held 31.88% equity in the company, which translated to approximately 10.37 crore shares as of September 30, 2025.


Fireside Ventures, which held a 1.93% stake or 62.90 lakh shares in Honasa via its Investment Fund I, has now reduced its holding to 1.36% or 44.38 lakh shares after the transaction.

Honasa Consumer, known for its digital-first presence in the beauty and personal care segment, operates brands such as Mamaearth, The Derma Co., and Aqualogica. The company also counts Ghazal Alagh, wife of Varun Alagh, as a promoter with a 3.06% equity stake.

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The company’s performance has seen notable improvements in recent quarters. For Q2FY26, Honasa reported a consolidated net profit of Rs 39 crore, marking a turnaround from a net loss of Rs 18 crore in the corresponding quarter of the previous year. Sequentially, this was slightly lower than the Rs 41 crore profit reported in the first quarter of FY26.

On the topline front, like-for-like revenue from operations stood at Rs 566 crore in Q2FY26, reflecting a 22.5% year-on-year growth. Total operating revenue came in at Rs 538 crore, up 16% YoY, driven by growth in core categories and continuous innovation in product offerings.

Despite these financials, the stock remains 15% below its IPO issue price of Rs 324 since its listing in November 2023. With a one-year beta of 1.1, the stock has shown relatively high volatility in the secondary market.

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