Hero MotoCorp trades flat despite Super Splendor launch

Hero MotoCorp was trading flat in early trade on Thursday even as the two-wheeler major introduced the new ‘Super Splendor’ across markets in the country.

The announcement came after market hours on Wednesday.

Aimed at further bolstering its dominant leadership in the domestic motorcycle market, the new Super Splendor is priced at Rs 57,190 (ex-showroom Delhi).


Targeted at young professionals, the new Super Splendor offers best-in-class performance and convenience. This is in addition to the trust, reliability and fuel efficiency that are distinct to the Splendor brand, the company said.

The new Super Splendor comes in five premium metallic colours – black with purple, black with fiery red, black with silver, candy blazing red and heavy grey.

Hero MotoCorp’s two-wheeler sales rose 20 per cent to 6.29 lakh units in February 2018 over last year.

The stock closed the day 0.66 per cent up at Rs 3,585.65 on BSE.