Flawless Diamond shares surge 9%

MUMBAI: Flawless Diamond India surged nearly 9% on announcing its tie-up with 'Pallazio' of Danabhai Jewellers for opening its outlets.

At 10:59 am, the Flawless Diamond share rose 6.44% to a high of Rs 95.80.

The company had earlier opened an outlet at Prabhadevi in Mumbai and will soon be opening a store at Pune for the sale of its AUM brand of diamond jewellery.

The AUM brand will get a tremendous boost with this association. Pallazio Store's premium location and its status fits very well with Flawless Diamond's marketing strategy and brand development policy, the company said in a notice to BSE.

The company is now focusing on its retail marketing strategy. Recently, the company has developed more than 5000 special new design for its retail outlets.