ENIL surges as TIL announces $100 million investment in marketing platform Columbia

NEW DELHI: Shares of Entertainment Network, a subsidiary of Times Infotainment, ended higher by 2.51 per cent on Tuesday after its parent company said it would invest $100 million in marketing technology platform Columbia.

Times Internet is investing $100 million (more than Rs 670 crore) in developing smart marketing technology platform Colombia, which will help marketers engage with nearly 200 million digital users a month across the company's properties and partner publishers, an ET report said.

Reacting to the development, the scrip gained 5.97 per cent to hit a high of Rs 765 on BSE. The stock has gained 0.22 per cent in the year so far.