Cash Ur Drive Marketing shares list at 19% premium over IPO price on NSE SME platform

Cash Ur Drive Marketing made its stock market debut on August 7, listing at Rs 155 per share on the NSE SME platform, a 19.23% premium over its issue price of Rs 130. The listing was broadly in line with grey market expectations, which had indicated a premium of 26% ahead of the debut.

The public issue, which comprised a fresh issue of 44.69 lakh shares and an offer for sale of 2.07 lakh shares, was subscribed 81.94 times overall. The IPO garnered exceptional demand from HNIs (135.23x), followed by QIBs (76.19x) and retail investors (62.41x).

Cash Ur Drive Marketing is a Noida-based out-of-home (OOH) advertising company known for its innovative vehicle branding and 360-degree campaigns.


The firm provides integrated advertising solutions across transit media, print, billboards, and digital wall paintings, and has recently entered EV-based ad formats.

Financially, the company posted robust growth in FY25, with revenue rising 45% YoY to Rs 142.18 crore and PAT doubling to Rs 17.68 crore.

The IPO proceeds are intended for tech investment, capex, and working capital needs, with Rs 33 crore earmarked for operations expansion.

With a solid subscription and positive GMP, the listing is expected to see significant investor interest on debut day.

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