As Baahubali 2 opens to roaring start, PVR, Mukta Arts make a killing

NEW DELHI: Shares of multiplex operators Mukta Arts and PVR soared up to 9 per cent in Friday’s trade following the release of the much-anticipated movie Baahubali 2. The movie’s Part 1 had received spectacular response, as it garnered Rs 161 crore in revenue in the first three days and grossed over Rs 650 crore worldwide.

Shares of Mukta Arts surged 9.33 per cent to Rs 116 on BSE. Mukta Arts is focused on value-for-money customers in mostly tier-II and tier-III cities, with less focus on tier-I cities.

“While PVR’s average ticket price (ATP) is around Rs 200, average F&B spend per head (SPH) is Rs 85 and advertisement revenue per screen is around Rs 45 lakh, the corresponding numbers for Mukta Arts are around Rs 120, Rs 33 and Rs 4 lakh, respectively,” Nirmal Bang Securities said in a note.

Trade expert Taran Adarsh said Baahubali 2 will see a ‘hurricane’ performance at the box office, which has not witnessed huge footfalls for the last few weeks now, IANS reported.

"The weather may be hot and humid, but the box office is ice-cold... Await 'Baahubali 2' to reactivate film business... Expecting a hurricane at the box office," Adarsh tweeted last week.