Archies ties up with UNICEF; stock gains

MUMBAI: Archies, producer of greeting cards and gift products, has been appointed as a licensing partner for UNICEF products in India. As part of the partnership, Archies will manufacture, retail and distribute UNICEF greeting cards and paper products. Royalty from these products will go to fund UNICEF’s programs in India.

UNICEF in turn will support Archies by providing support to achieve corporate social responsibility and business objectives.

The stock was at Rs 45.60, up 1.11 per cent on the NSE. It touched a high of Rs 47.20 and low of Rs 45.20 in trade so far.