Archies ties up with Hallmark; stock gains

Archies has tied up with Hallmark Cards to open exclusive stores of the world's largest greeting card brand in the country.

By ET Bureau | Jan 31, 2011, 10.28 AM IST

MUMBAI: Archies has tied up with Hallmark Cards to open exclusive stores of the world's largest greeting card brand in the country. The $4-billion US firm may also pick up a significant minority stake in Archies through a preferential route in due course.

The stock was at Rs 45.15, up Rs 1.05 or 2.38 per cent on the NSE. It touched a high of Rs 45.80 and low of Rs 43.55 in trade so far.

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