Amagi Media Labs shares fall 3% after company flags cyber extortion attempt

Shares of Amagi Media Labs fell nearly 3% on Wednesday after the media technology company disclosed an extortion attempt by a threat actor claiming to have obtained operational and network configuration data relating to certain company systems.

The stock declined 2.61% to hit an intraday low of Rs 552.20 apiece on the NSE, against its previous close of Rs 567.05. At the last check, the shares were trading at Rs 560.95, down 1.08% on the exchange. Despite the decline, the stock has gained 61.21% so far this year, according to NSE data.

Amagi Media Labs said it had become aware of an extortion attempt by a threat actor threatening to publish the allegedly obtained data unless a payment was made.


“The Company is validating the claim, including the samples shared by the threat actor, and is investigating with the assistance of external cyber security experts and legal counsel to determine the systems and data involved and any customers that may be affected,” the company said in an exchange filing.

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The company added that the relevant authorities had been notified. Based on the investigation so far, there had been no disruption to its services and no evidence of an impact on customer operations, it said.

Amagi Media Labs said it had implemented additional security measures as a precaution. The company does not expect any material financial impact at this stage and will inform the exchanges of any material developments, it added.

In a separate development, Amagi announced that NDTV had adopted its AdFlow Orchestrator to improve channel performance across free ad-supported streaming TV (FAST) and connected TV (CTV) platforms.

The technology enables content owners to automatically condition and restructure SCTE-35 advertising markers for individual distribution partners. By aligning broadcast signals with streaming platform requirements, the solution aims to improve the validity and delivery of advertising opportunities and maximise monetisation.

Long commercial breaks on linear television channels can pose challenges on streaming platforms, where extended interruptions may lead to viewer drop-offs and conflict with platform-specific advertising limits.

Amagi's AdFlow Orchestrator is designed to address these challenges by adapting advertising markers to the requirements of different distribution platforms.

Disclosure: This article has been written by Kumar Gaurav, who is not a Sebi-registered Research Analyst or an Investment Adviser. Gaurav and their ‘relative(s)’ (as defined under Section 2(77) of the Companies Act, 2013) do not hold any financial interest in the companies mentioned in this article as of the date of publication. The views/recommendations mentioned in this article, wherever applicable, are those of the respective Sebi-registered Research Analyst/brokerage and have been reproduced/reported with due attribution. They should not be construed as the views or recommendations of The Economic Times Digital or the journalist. Readers are advised to consider the original research report and make their investment decisions based on their own assessment. Brokerage disclaimers here