Ace investor Madhusudan Kela caught in deepfake scare

Ace investor Madhusudan Kela is the latest victim to fall prey to deepfake videos, further highlighting the growing concerns around the misuse of artificial intelligence (AI).

Kela took to social media platform 'X' to flag a video, which is being circulated on all the social media platforms, promising hefty investment returns.

"This is to inform you that a fake video which appears to be AI-generated (voiceover on my existing video) is being circulated on various social media sites like Instagram, Facebook claiming false information," Kela said.



Deepfakes are a manipulation of a person's facial appearance through deep generative methods, backed by AI, including imaging and voice rendering techniques.

The founder of MK Ventures clarified that there are no such claims made and he doesn't support these communications. Kela vowed legal action against the video in due course.

"Please note that I have not made any such claims or promises and I do not support such statements. I am in the process of taking legal action for the same," he said.

Kela further appealed to investors to not invest based on any such videos. "Kindly report the same and not forward or share it with others," he added.

Madhu Kela is not the first to fall prey to AI-backed fake videos. Early this month, a deepfake of billionaire and Reliance Industries chairman Mukesh Ambani was circulated, using AI voice cloning technology to promote a stock market community.

The troubling rise of fake AI-generated videos in recent years alarmed regulators and social media users alike. Following the absence of a regulatory regime worldwide, deep fake or misinformation has become one of nightmares, calling for a responsible use of AI.

Recently, the government has issued an advisory to social media platforms such as X (formerly, Twitter) and Meta to remove AI-generated deepfakes from their platforms.