Star investors Mukul Agrawal, Sunil Singhania pick up stake in YAAP Digital ahead of IPO

Marquee investors Mukul Agrawal and Sunil Singhania-led India Ahead Venture Fund have picked up minority stakes in YAAP Digital, providing a vote of confidence to the data, AI and analytics-led marketing intelligence company ahead of its proposed IPO.

Mumbai-based YAAP Digital said both investors have acquired 7,20,400 equity shares each, translating into an equity stake of about 4.68% apiece in the company. The investments come at a time when YAAP is preparing for a public market debut, having filed its draft offer document in July.

Market participants view the entry of Agrawal and Singhania as a strong endorsement of YAAP Digital’s technology-led operating model and its proprietary marketing intelligence stack.


The company operates at the intersection of data science, artificial intelligence and performance marketing, areas that are increasingly drawing investor attention as enterprises demand measurable outcomes rather than purely creative-led campaigns.

Founded in 2016, YAAP Digital positions itself as a full-stack, AI-first marketing and analytics platform. Its offerings span marketing analytics, data mining, AI-enabled decision-making, performance marketing, UI and UX engineering, content intelligence and programmatic media buying. The company currently serves more than 90 clients across BFSI, FMCG, technology, automotive, government and public sector enterprises.

YAAP operates from over eight offices and has built a growing presence across India, the UAE and Singapore. It has also received workplace recognition, including being certified as a Great Place to Work and a Happiest Place to Work, reflecting its focus on talent and organisational culture.

For its proposed IPO, Socradamus Capital has been appointed as the book running lead manager, while MUFG Intime India will act as the registrar and share transfer agent.