Simca Advertising IPO opens today. Check GMP, subscription, price band and other details
Simca Advertising's IPO opens Friday, aiming to raise Rs 58 crore through a fresh issue of shares priced between Rs 174-183. The Mumbai-based out-of-home advertising firm plans to utilize the funds for LED screen expansion and working capital. The...
By Akash Podishetti, ETMarkets.com |
iStock
The IPO of Simca Advertising will open for subscription on Friday, with the Mumbai-based out-of-home advertising player looking to raise Rs 58 crore through its SME public issue. The IPO, which opened on May 8, will close on May 12, while the company is scheduled to list on the NSE SME platform on May 15.
In the grey market, Simca Advertising was commanding a GMP of 0% ahead of the issue opening, indicating that shares were trading around the upper issue price of Rs 183 with no premium, suggesting muted expectations of immediate listing gains.
The IPO is entirely a fresh issue of 31.71 lakh shares, aggregating to Rs 58.04 crore, with no offer-for-sale component. The company has fixed a price band of Rs 174-183 per share. Retail investors can bid for a minimum of 1,200 shares, translating into an investment of Rs 2.19 lakh at the upper price band, while high-net-worth investors need to apply for at least 1,800 shares, requiring an investment of Rs 3.29 lakh.
Socradamus Capital is the book-running lead manager to the issue, while MUFG Intime India is acting as registrar.
Incorporated in 2022, Simca Advertising operates in the out-of-home, or OOH, media segment, with a focus on Mumbai and Maharashtra. The company manages over 100 outdoor advertising assets, including hoardings, gantries, bus panels, shelters, kiosks and digital signage across arterial roads, commercial hubs and high-footfall public spaces.
Its client base spans sectors such as advertising, entertainment, real estate, fashion, insurance and government organisations.
On the financial front, the company has reported steady growth. For the nine months ended December 2025, Simca reported total income of Rs 78.16 crore and profit after tax of Rs 10.68 crore. For FY25, the company had posted Rs 75.09 crore in revenue and Rs 9.98 crore in profit, compared with Rs 49.31 crore revenue and Rs 5.78 crore profit in FY24.
The company plans to utilise the IPO proceeds primarily for purchasing and installing LED screens, strategic collaboration for monetisation of digital screens, working capital needs and general corporate purposes.
In the grey market, Simca Advertising was commanding a GMP of 0% ahead of the issue opening, indicating that shares were trading around the upper issue price of Rs 183 with no premium, suggesting muted expectations of immediate listing gains.
The IPO is entirely a fresh issue of 31.71 lakh shares, aggregating to Rs 58.04 crore, with no offer-for-sale component. The company has fixed a price band of Rs 174-183 per share. Retail investors can bid for a minimum of 1,200 shares, translating into an investment of Rs 2.19 lakh at the upper price band, while high-net-worth investors need to apply for at least 1,800 shares, requiring an investment of Rs 3.29 lakh.
Socradamus Capital is the book-running lead manager to the issue, while MUFG Intime India is acting as registrar.
Incorporated in 2022, Simca Advertising operates in the out-of-home, or OOH, media segment, with a focus on Mumbai and Maharashtra. The company manages over 100 outdoor advertising assets, including hoardings, gantries, bus panels, shelters, kiosks and digital signage across arterial roads, commercial hubs and high-footfall public spaces.
Its client base spans sectors such as advertising, entertainment, real estate, fashion, insurance and government organisations.
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On the financial front, the company has reported steady growth. For the nine months ended December 2025, Simca reported total income of Rs 78.16 crore and profit after tax of Rs 10.68 crore. For FY25, the company had posted Rs 75.09 crore in revenue and Rs 9.98 crore in profit, compared with Rs 49.31 crore revenue and Rs 5.78 crore profit in FY24.
The company plans to utilise the IPO proceeds primarily for purchasing and installing LED screens, strategic collaboration for monetisation of digital screens, working capital needs and general corporate purposes.
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