Mamaearth's parent company, Honasa Consumer raises Rs 765 crore from anchor investors

New Delhi: Honasa Consumer, the parent of the personal care brand Mamaearth raised ₹765.2 crore from 49 anchor investors ahead of its initial public offering (IPO), which will open for public subscription on Tuesday.

The company on Monday said it allocated 23.6 million shares at ₹324 apiece.

US financial services major Capital Group has been allocated 8.77% of the anchor investor portion, followed by crossover investor Fidelity, Norges Bank and Abu Dhabi Investment Authority (ADIA).


Other anchor investors include Franklin Templeton, WhiteOak Capital, Goldman Sachs and Invesco. Foreign portfolio investors (FPIs) were allocated 54.7% of the anchor investor allocation, while the remaining was allotted to domestic investors.

The domestic mutual fund component saw shares allocated to seven funds through 19 schemes by fund houses such as ICICI Prudential, Canara Robeco, Nippon India Mutual Fund and Axis Mutual Fund. Several insurance companies, such as Aditya Birla Sun Life, Max Life Insurance, Bharti Axa Life Insurance and Bajaj Allianz Life Insurance, also participated in the anchor investor bidding.