Credo Brands Listing: What GMP signals ahead of debut on Wednesday
The issue was completely an offer for sale of 1.96 crore shares. Since the IPO is an OFS, the proceeds will entirely go to the selling shareholders and not the company.

Considering the upper price band of Rs 280, the stock is likely to list at a premium of 37%.
However, it is important to note that grey market premia are just an indicator as to how the company's shares are stacked up in the unlisted market and are subject to rapid changes.
The IPO of Credo Brands received a healthy response from investors with nearly 52 times subscription. The QIB portion of the IPO was booked 104 times, followed by NIIs at 55.52 times.
Credo Brands Marketing is one of the largest homegrown brands in the mid-premium and premium men's casual wear market in India in terms of market share in fiscal 2022.
As of May 31, the company has a presence across India with 1,773 touchpoints, including 379 EBOs (exclusive brand outlets), 89 large format stores, and 1,305 MBOs (multi-brand outlets), reaching major metros as well as Tier-3 cities. Their EBOs, located nationwide in high streets, malls, airports, and residential areas, provide a comprehensive shopping experience.
The issue was completely an offer for sale of 1.96 crore shares. Since the IPO is an OFS, the proceeds will entirely go to the selling shareholders and not the company.
In FY23, revenue from operations jumped 46% year-on-year (YoY) to Rs 498 crore, and profit increased to Rs 77.5 crore in the same period.
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