Nazara has seen 80% growth this year across all games and companies: COO

“There are 200 million paying customers every year and that number has been growing by leaps and bounds and will continue to do so, especially with the advent of 5G and deepening penetration of UPI in payment methods. As a company, we, Nazara, are very bullish on the Indian market. And across all our games, all our different companies, we have seen almost 80% growth this year,” says Sudhir Kamath, COO, Nazara Technologies


What is the state of the Indian gaming industry?
India’s gaming market is booming. We probably have about 500 million gamers today but only about 40% of them end up paying. That is almost 200 million paying customers every year and that number has been growing by leaps and bounds and will continue to do so, especially with the advent of 5G and deepening penetration of UPI in payment methods.


Many more people are making small transactions and becoming paying gamers. As a company, we, Nazara, are very bullish on the Indian market. And across all our games, all our different companies, we have seen almost 80% growth this year.

Talking about gaming, what kind of policy support in terms of subsidies or schemes do you expect?
As far as the gaming industry goes, the government has been quite keen to support the AVGC industry as the government calls it. There are a few things that are being done especially in terms of softer support like helping with driving institutes, more education around that, etc as well as regulatory support or regulatory clarity, which is needed for some segments of the gaming industry. I am sure a lot more can be done especially around directly helping smaller companies, incubators, etc, to seed early-stage games as well as maybe putting in more money towards funds which can support mid to large scale games and help them grow and to track export markets.