Hefty to host T-Series NFTs in new deal

MUMBAI: While T-Series has partnered with Hefty Entertainment, a division of Hungama Digital Media, to launch digital art pieces and non-fungible tokens (NFTs) for some of their films. The studio is in the process of finalising the digital arts for the first NFT drop, which will include Akshay Kumar's digital creative art from the movie 'Bhool Bhulaiyaa', John Abraham's rare illustration art from the movie 'Satyamev Jayate' and other items. - Our Bureau