CoinSwitch unveils a new umbrella brand

Mumbai: CoinSwitch, one of India's top cryptocurrency investment platforms, has unveiled PeepalCo, a new umbrella brand that will house all its business divisions as part of its wealth tech expansion.

PeepalCo will house the following brands: CoinSwitch, the crypto retail app, and CoinSwitch PRO, the advanced trading platform; a soon-to-be-launched platform featuring newer investment classes; and a wealth-management division catering to High-Net-Worth Individuals (HNIs).

The restructuring will empower each of these business units to maintain agility and drive innovation while upholding the utmost compliance and regulatory standards.


Ashish Singhal, Co-founder & Group CEO of PeepalCo group; Govind Soni, Co-founder & Group CTO of PeepalCo group; and Vimal Sagar Tiwari, Co-founder & Group COO of PeepalCo group, will oversee the different initiatives within the PeepalCo group, with a professional management team responsible for guiding and operating each individual unit.

Detailing the organization's long-term vision, Ashish Singhal, Co-Founder and Group CEO of the PeepalCo group, said “The new structure is designed to unlock the full potential of our organisation and align our resources more effectively. We will focus on capital allocation and work to make sure each business under professional management is executing to its best. PeepalCo will guide us in the journey forward, to democratise wealth-creation for India.”

The leaders of each business segment will have independent operational and financial accountability. As a result of this restructuring, Balaji Srihari will assume the position of Business Head for CoinSwitch.

He has extensive experience and proven exceptional skills in developing and managing the CoinSwitch app and CoinSwitch PRO.

“I take great pride in the fact that we have not only developed a robust product, beloved by our users but have also steered it to become India's largest crypto investment platform. Balaji has been a pillar throughout this journey. I am confident that he will continue to drive us toward greater success,” added Singhal.

Top Indian crypto exchanges have been adding new business lines or are pivoting to new revenue streams following a 30% tax on crypto earnings enforced by the government that crashed trading volumes.