Bitcoin surpasses Amazon in market value, now 6th largest global asset

Bitcoin has surpassed Amazon in market capitalization for the first time, climbing to the sixth position among the world’s most valuable assets. According to CompaniesMarketCap.com, Bitcoin's market cap now stands at $1.857 trillion, just ahead of Amazon’s $1.837 trillion.

This milestone comes on the back of a strong price rally. Bitcoin surged 6.24% in the last 24 hours, reaching $93,546—a level last seen during its peak bull cycles. The latest jump is being attributed to a combination of growing institutional interest, sustained inflows into spot ETFs, and improving global macroeconomic sentiment.

Meanwhile, Amazon shares closed 3.5% higher on Wednesday at $173.18. However, the stock has declined more than 21% year-to-date and posted a negative return of 3.5% over the past year. In contrast, Bitcoin has delivered a gain of over 40% during the same period, further widening the performance gap between the two assets.

The surge positions Bitcoin just behind Alphabet (Google), which holds the fifth spot with a market cap of $1.859 trillion. Gold remains the top-ranked asset globally, with a commanding market cap of $22.5 trillion.

Experts believe institutional participation is playing a key role in pushing Bitcoin higher. "This rally is largely driven by increased institutional buying, with Bitcoin spot ETFs seeing net inflows reach a multi-month high of over $700 million—totalling more than $1 billion this week alone," said Edul Patel, Co-founder and CEO of Mudrex.

Patel added that retail sentiment is gradually shifting. “The Fear and Greed Index has now moved to ‘Neutral’, indicating that retail investors are re-entering the market. We’re also seeing a decline in exchange inflows, suggesting lower selling pressure. If this trend holds, Bitcoin could potentially test the $100,000 level, with current support at $88,000.”

Riya Sehgal, Research Analyst at Delta Exchange, said that geopolitical developments are also influencing market optimism. “Remarks from Treasury Secretary Scott Bessent and President Trump pointing to a possible de-escalation in US-China trade tensions have improved the overall risk appetite. This is lifting both traditional equities and digital assets.”

Also Read: XRP overtakes Bitcoin in trading surge, PEPE enters top 10: What’s driving India’s new crypto bets?

(Disclaimer: Recommendations, suggestions, views and opinions given by the experts are their own. These do not represent the views of the Economic Times)