Paytm ties up with startup for PMS foray

MUMBAI: Paytm founder Vijay Shekar Sharma is starting a Portfolio Management Scheme (PMS) in an alliance with PMS Bazaar, a Mumbai-based start-up that would devise investment strategies.

It will primarily focus on equities, with 95 per cent of the funds invested in large, mid and small-cap companies. Besides, gold, exchange-traded funds and debt are other asset classes.

“At Paytm Money, we have leveraged technology to make investing & trading efficient and transparent,” said Varun Sridhar, CEO, Paytm Money. “Extending the same to HNI investors, we have partnered PMS Bazaar to launch PMS Marketplace, offering a one-stop shop.”


Fee income arising out of the business proposition should add to the revenues of Paytm Money.

PMS Bazaar will help serve wealthy customers with the selection of the right PMS strategy based on individual risk appetite and investment goals.

Once an investor raises a request for PMS on Paytm Money, an expert from PMS Bazaar will connect with the user and initiate a discussion. When they reach a consensus on the strategy, a plan will be sent to the investor.

PMS Bazaar has already put in place more than 250 strategies.

“Apart from distribution, PMS Bazaar's content will help nurture investors and deliver insights, thus boosting industry growth,” said R Pallavarajan, Founder & Director, PMS Bazaar.

Paytm Money earlier introduced a feature for users to apply in an initial public offering (IPO) as an HNI investor.