Tata Tea to get new name

KOLKATA: Tata Tea is soon going to have a new name. The company is undergoing a strategic reorganisation of its businesses to emerge as a global beverages leader. Moves are afoot to rechristen the company in the next 2-3 weeks, merge all its subsidiaries and associates and create a single entity. Not just that, a major acquisition in the US beverages space is also on cards. And Tata Tea is also looking to shift its operational HQ away from London. Such a move is slated to the help the company expand its global footprint in the long run.

���An international consultant is working on the new name and logo of the company, which will spread the message that Tata Tea is truly a global beverages firm,��� said RK Krishna Kumar, vice-chairman of Tata Tea on the sidelines of the company���s AGM on Tuesday.

At present, Tata Tea has cash reserves of Rs 1,700 crore which it intends to use for global acquisitions. ���We are looking at acquisitions across the globe. To be very specific, we are really looking at a major acquisition in the US,��� Mr Krishna Kumar added. The company is also open to the idea of JV and partnerships.

The company���s long-term vision is to merge all subsidiaries and associates. ���This is our vision. It all depends on the compliance norms. There will be one corporate entity under which there will be several brands like Tetley, Jemca, Good Earth, Eight O��� Clock and others. This is part of the company���s financial integration plan, which will make it more cost-efficient,��� he explained.