Spices Board to showcase Indian spices at London Olympics

KOCHI: Spices Board will showcase Indian spice products at London Olympics. Leading spice processing and exporting companies from the country will participate in special India promotion campaign in London Olympics on August 1 and 2.

A delegation comprising around seven companies led by Spices Board chairman Dr A Jayathilak will attend the campaign. MTR, Pravin Masalewale, Sanex Agencies will be among the companies that will participate in the campaign. The focus will be on value added and ready-to-eat spice products.

The board hopes to promote Indian spices through consumer packets branded spices of India. There will be about seven stalls which will provide facilities to do sales and thus facilitate sale of authentic Indian spices and spice products. The promotional packets will have pepper, cardamom, nutmeg and cumin , grown in the country.

Under the special India promotion campaign, there will be about 40 stalls set up on the South Bank Centre in London.