Soya nuggets sales zoom in Urban markets

KOLKATA: Soya nugget demand is hotting up as health conscious urban Indians heap more on their plate. While new entrants like Priya Biscuits have started offering soya chunks, older players are expanding capacities to meet demand .

The soya nugget market in India is growing at a rate of 25% to 30% which are prompting companies to become more active. Jatin Girdhar , director of Savour India, said: “Soya nuggets are becoming very popular in India because of its high protein content and cheap price.

We are seeing that health conscious urban Indians are picking up the product with a lot of enthusiasm. The market has been growing at a rate of 25-30 % year-onyear basis.”