Sale of branded eggs sees a 20% growth
Branded eggs are slowly becoming staple breakfast choice of the families.
By Agencies |
NEW DELHI: Protein-rich and low-fat branded eggs are slowly becoming the staple breakfast choice of families, reflected in the product���s 20% sales growth. Despite its higher price tag, many firms which produce branded eggs have seen a rise in demand and feel there is still a huge untapped market for the product.
���The demand for branded eggs is growing between 10-20% annually and is sold through big as well as small retail stores,��� an official of Tamil Nadu-based leading branded eggs producer Suguna Poultry said.
These eggs are supposed to be rich in protein, contain less fat and are picked fresh from bio-secured layer farms. Since the product is considered to be healthier, they are costlier than the ordinary eggs. ���Branded eggs currently account for about 3% of the total eggs produced in the country,��� Poultry Federation of India treasurer Ricky Thaper said.
India is the fourth-largest egg producer in the world ��� producing 48 billion eggs per annum. ���The market for branded eggs is huge and there is always a scope for poultry companies who take these initiatives to reap benefits,��� he said.
The official from Suguna Poultry noted that economic crisis has not impacted the branded eggs category trade much. The firm has been producing these eggs since 2007.
At present, branded eggs cost anywhere between Rs 32 and Rs 40 per box that contains six pieces. Under the branded eggs segment, Suguna Poultry has developed four varieties like Active, Heart, Pro and Shakti to cater to different target groups.
Initially, the company was selling 20,000 branded eggs per month which has increased to about 20 lakh eggs, the official added. Another company, Keggs Farms, which initially started with a production of 5,000 boxes of branded eggs every month is currently producing about 50,000 boxes on a monthly basis.
There is good future in selling branded or designer eggs in the country as the consumers are ready to pay the premium over regular price if they are getting a good and healthy product.
���The demand for branded eggs is growing between 10-20% annually and is sold through big as well as small retail stores,��� an official of Tamil Nadu-based leading branded eggs producer Suguna Poultry said.
These eggs are supposed to be rich in protein, contain less fat and are picked fresh from bio-secured layer farms. Since the product is considered to be healthier, they are costlier than the ordinary eggs. ���Branded eggs currently account for about 3% of the total eggs produced in the country,��� Poultry Federation of India treasurer Ricky Thaper said.
India is the fourth-largest egg producer in the world ��� producing 48 billion eggs per annum. ���The market for branded eggs is huge and there is always a scope for poultry companies who take these initiatives to reap benefits,��� he said.
The official from Suguna Poultry noted that economic crisis has not impacted the branded eggs category trade much. The firm has been producing these eggs since 2007.
At present, branded eggs cost anywhere between Rs 32 and Rs 40 per box that contains six pieces. Under the branded eggs segment, Suguna Poultry has developed four varieties like Active, Heart, Pro and Shakti to cater to different target groups.
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Initially, the company was selling 20,000 branded eggs per month which has increased to about 20 lakh eggs, the official added. Another company, Keggs Farms, which initially started with a production of 5,000 boxes of branded eggs every month is currently producing about 50,000 boxes on a monthly basis.
There is good future in selling branded or designer eggs in the country as the consumers are ready to pay the premium over regular price if they are getting a good and healthy product.
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