Coir Board draws up plan to boost production
The Coir Board has evolved a novel scheme for promotion and marketing of coir products through authorised retail outlets (ARO).
By PTI |
KOCHI: The Coir Board has evolved a novel scheme for promotion and marketing of coir products through authorised retail outlets (ARO). This scheme is one among the domestic market development initiatives of the board, under which quality coir products will be made available for sale through the ARO, a board press release said.
The public can purchase coir mats and other products as well as place orders with these AROs. Initially, a few outlets would be selected in Kerala for promotion and marketing of coir products. The scheme will be extended across the country in a phased manner. The programme would be formally inaugurated by board chairman, AC Jose on February 11, at Kuttappal agencies, Kolencherry.
Apart from promoting export market for coir and coir products from India, the board is giving emphasis for the development of domestic market for coir products. Mr Jose said the coir products intended for sale through the AROs would be procured from smallscale producers and distributed to select outlets by the board.
This initiative is expected to boost the domestic market for coir products in a big way, thereby enabling small-scale producers to get a steady market for their products.
The public can purchase coir mats and other products as well as place orders with these AROs. Initially, a few outlets would be selected in Kerala for promotion and marketing of coir products. The scheme will be extended across the country in a phased manner. The programme would be formally inaugurated by board chairman, AC Jose on February 11, at Kuttappal agencies, Kolencherry.
Apart from promoting export market for coir and coir products from India, the board is giving emphasis for the development of domestic market for coir products. Mr Jose said the coir products intended for sale through the AROs would be procured from smallscale producers and distributed to select outlets by the board.
This initiative is expected to boost the domestic market for coir products in a big way, thereby enabling small-scale producers to get a steady market for their products.
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