Trade secrets of Baniyas that make them super rich

Flipkart.com, was started in 2007 by Sachin Bansal and Binny Bansal. In 2015, the largest online retailer in the country clocked a reveneu of Rs 102.4 billion. Founder of Snapdeal.com, Rohit Bansal was also born into a business family. His father was a grain merchant and uncles being traders.

Baniya is derived from the Sanskrit word banijya, meaning commerce. Baniyas religiously keep their accounting books up-to-date on a daily basis. These books are called chopdis and it is a tradition in the baniya community to mark the start of the new year at Diwali by opening new account books.

These business-minded people never miss out on opportunities to make money. They involve themselves 24X7 with business. They have the nose for a profit-making venture and are single-mindedly focused on their business almost at the cost of not having a social life.

Other than business, they have the leadership skills to pursue any field. Two of India's top politicians, Narendra Modi and Arvind Kejriwal, belong to the mercantile community of west and north India.