YuppTV partners with Arré to offer digital content

MUMBAI: YuppTV, the over-the-top (OTT) player with a focus on South Asian content, has partnered with Arré, the multi-genre, multi-format digital media brand, to offer its content on its platform.

The association will introduce a range of web-series, social experiments, reality shows and documentaries, as well as non-fiction products from the Arré stable on YuppTV Bazaar, the online marketplaces for on-demand video content.

Uday Reddy, founder and CEO at YuppTV said, “Arré, as a new-age digital entertainment and infotainment media brand, resonates with the present day users, millennial and others.”

To begin with, YuppTV Bazaar will host ‘A.I.S.H.A - My Virtual Girlfriend’ and ‘I Don’t Watch TV’, the two trending web-series by Arré.

B Saikumar, founder and MD from Arré added, “Arré is excited to reach out to an Indian and worldwide audience through YuppTV Bazaar’s OTT platform. We look forward to a long-term association with YuppTV and hope to partner on many more content offerings for a vast section of passionate and engaged viewers on YuppTV Bazaar.”