World of selfies, photos & check-ins: Indians create vacation happiness using social media

NEW DELHI: Clicking Selfies, sharing photos and 'checking in' on social media are emerging as strong driving force in creating vacation happiness for Indians, shows Flip-Flop Survey 2017 done by Expedia.

Indians top the list of people, who chose social media to create vacation happiness, from among 17 countries, which were surveyed.

"Social media is emerging as strong driving force in creating vacation happiness with Indians being #1 in always- taking selfies (22%), posting photos on social media (22%), 'checking in' on social media (21%) and connecting with others through social media (19%).

The survey also highlights that 24% Indians are social media obsessed beachgoers who spend the majority of their time uploading pictures and video to social media," Manmeet Ahluwalia, marketing head at Expedia in India was quoted in the release.


(Image: Thinkstock)

"Flip-Flop Survey 2017 brings forth an interesting shift in preference of the Indian travellers while choosing a vacation destination. Till about a couple of years ago, the top factor was always the overall cost and discounts, which has now been replaced by larger concerns like safety and cleanliness, further driven by great weather conditions and positive reviews from fellow travellers. Besides this, there is a rising trend for selecting destinations with baby-sitting services and kids-friendly/family-friendly activities, so that the couple also gets to spend some lone time together," Ahluwalia further said.


(Image: Thinkstock)