Women get only 30 mins a day for their passion; cooking, child-care most time-consuming activities

NEW DELHI: Around 75% of women in Maharashtra have only 30 minutes a day to follow their passion, according to a survey by Gemini Cooking Oils.

The survey also found that 84 percent of women in Nashik felt that fewer hours spent on cooking could help them develop their personal interests, a trend echoed by only 31 percent of women in Nagpur.

“The findings from the Gemini oil #IgnitingAspirations survey reinforces Gemini’s brand stance of unlocking more time for our consumers," Subin Sivan, marketing head, Cargill’s oils business in India said.


The results reveal that the number of hours that homemakers spend in the kitchen are significant and has increased even more during the pandemic, leaving them with even less time for themselves, he added.

"This further strengthens our commitment to continue to innovate with product offerings like Nutri FreshLock technology to help unlock time away from the kitchen that homemakers could direct towards their interests and passions," he said.

The survey was conducted by Gemini cooking oils across 10 cities in Maharashtra revealed that 6 in 10 women in the state would like to save time spent on cooking and engage more in their interests and passion.

According to the survey 80% of women do most of the cooking for their household themselves, as it is considered healthier and due to absence of any support.

Cooking (100 mins a day) and childcare (133 minutes a day) are most time-engaging, followed by cleaning and grocery shopping, as per women surveyed.